CFDP
Program
Certified Factory Digitalization Professional. A complete online program for digital transformation in manufacturing and export, from e-commerce and digital marketing to supply chains and Lean Six Sigma, across 22 core axes.
What you will be able to do
- Understand e-commerce terminology
- Create or subscribe to a virtual event
- Prepare a business plan for an online store, design a product mix and manage its operations
- Know the basics of marketing and selling on social media
- Build a brand for the online store
- Know how the electronic store system works
- Analyze marketing results
- Build a client’s affiliation with your brand
- Know electronic payment methods and deal with different shipping companies
- Understand logistics and procurement, purchasing strategy and international trade contracts
- Know inventory management and risk management strategies in supply chains
- Know the stages of the export process
Training schedule
Six days, each one a complete working theme.
Day1Virtual events
- Defining virtual forums and their types
- Plan and implement a successful virtual event and set its goals
- Target the right segment and promote the event
- Train clients to attend and build interaction
- Measure performance during and after the event
- Practical models of the most successful virtual events
Day2E-commerce
- Definition, importance, trends and types of e-commerce
- Online consumer and competition analysis
- The initial plan for the online store and business fundamentals
- Product strategy, types of suppliers and pricing
- Launching and managing a store on major e-commerce platforms
- Digital payment solutions and choosing shipping partners
Day3Marketing & branding
- Marketing basics and the marketing mix applied to e-commerce
- How to establish a brand for an online store
- Basics of advertising and an introduction to digital marketing
- Social media platforms and their types
- Writing content for social media platforms
- Choosing the right platforms to advertise on
Day4Digital advertising
- Setting advertising and marketing goals
- Facebook, Twitter, Instagram and Snapchat ads for e-commerce
- Google ads and e-commerce SEO
- Setting the campaign budget against sales targets
- Analyzing ad results and performance
Day5Product, website & customer care
- Basics of product photography for e-commerce
- Fundamentals of website and application management
- The basics of writing website content
- Introduction to affiliate marketing
- After-sales service and customer care
Day6Export, supply chain & Lean Six Sigma
- Market selection and SWOT analysis
- Export licenses, pricing and costing
- Understanding exchange rates and export risk management
- Packing and labeling of goods; marketing strategies
- Sales and operations planning; manufacturing strategies
- KPIs and sustainable, socially responsible supply chains
- Lean Six Sigma: Measure, Analyze, Improve, Control
The 22 program axes
- 01Online events: what they are and their types
- 02How to participate in an online (virtual) event
- 03Managing communication with clients and potential partners virtually
- 04Introduction to electronic commerce
- 05Marketing basics
- 06The marketing mix
- 07The basics of establishing a brand
- 08The product development path
- 09Introduction to professional product photography
- 10An introduction to electronic marketing
- 11The basics of advertising on social media
- 12Introduction to SEO and Google Ads
- 13Website basics and applications
- 14The most important trade sites in the world and how to subscribe
- 15The basics of writing marketing content
- 16Types and advantages of electronic payment methods
- 17Introduction to affiliate marketing
- 18Introduction to shipping and delivery services
- 19Foundations of after-sales services
- 20Export management
- 21Supply chain management
- 22Lean Six Sigma
What the program includes
- Daily agenda of program content
- Digital scientific material
- Approved certificate
- Follow-up training
- Analysis of results
- A report on the trainees’ performance
Ready to take your factory digital?
Speak to a program advisor to pick the right package and track.